Talking the 1-Page Marketing Plan with Liz Scully of The Biz Book Broadcast

Back in November, I had the joy of joining Liz Scully on The Biz Book Broadcast. If you’ve ever met Liz, you know she brings big energy, sharp insight, and the kind of laugh that makes everything more fun. We dove into one of my all-time favorite business books: The 1-Page Marketing Plan by Allan Dib.

This isn’t just a book I recommend. It’s a framework I use and teach. In fact, I’ve shared its principles with dozens of my clients and even brought Allan Dib himself onto the Gratitude Geek Podcast for Episode 250. (Yes, that was a total fangirl moment.)

Why This Book Matters

The beauty of The 1-Page Marketing Plan is its simplicity. No jargon. No fluff. Just one page, nine boxes, and a laser-focused way to:

• Attract the right customers
• Craft a compelling marketing message
• Build relationships that lead to loyal, repeat business

It’s especially powerful for female solopreneurs over 40—because let’s be honest, none of us has time for bloated, corporate-style marketing plans that sit in a drawer gathering digital dust.

Listen to the Episode

Here’s where the magic happened. Tune in and hear for yourself:

What Made This Episode Special

Liz and I didn’t just discuss the book—we laughed our way through it. From quirky client stories to aha! moments, we brought real-life color to Dib’s practical advice.

Her “Book Huddle” format pulls out the personal side of business books, and it made our conversation both insightful and ridiculously fun.

Want to Read the Book?

Ready to Put the Plan into Action?

I work with women who are ready to grow a values-driven business—without the overwhelm. If the 1-Page Marketing Plan speaks to you, you’ll love what we’re doing inside the Robusta Percolator.

☕ Join the Community

Or, start small and grab my free printable Gratitude Journal—because a mindset shift is the first marketing move.