DIY SEO Expert Demystifies Back Linking
Small business owners often get overwhelmed by SEO. Between keyword research, technical tweaks, and Google’s ever-changing algorithms, it can feel like a moving target. But according to Jeremy Poland, you don’t need a marketing degree to win at search engine optimization — you just need a smart backlink strategy.
In episode 155 of Gratitude Geek, Jeremy shares his journey from church leadership and publishing into the “wormhole of online marketing,” where he reverse-engineered competitor backlinks to create a simple, actionable DIY SEO system for small businesses.
Meet Jeremy Poland
Jeremy’s entrepreneurial leap started out of necessity. Supporting a growing family of ten on one non-profit salary wasn’t sustainable. What began as a side hustle turned into a thriving digital agency, and eventually, the launch of DIY SEO, a membership program that equips small businesses with backlink opportunities, training, and access to premium SEO tools like Ahrefs.
His philosophy? Skip the jargon, focus on high-value activities, and make SEO doable for real people with real businesses.
What You’ll Learn
- Why backlinks are the “bulk of the SEO problem” for small businesses — and how to fix it.
- The “Holy Triad” of high-value backlinks: universities, government sites, and large-scale media outlets.
- Creative “special plays” for earning backlinks, including scholarships and careers pages.
- How podcasting can generate over 100 backlink opportunities — even before you record your first episode.
- Practical tools and resources for affordable SEO, from AppSumo deals to Product Hunt finds.
- Why YouTube content boosts SEO and how to repurpose it into multiple formats.
- How AI tools like ChatGPT and Canva Magic Write can simplify content creation.
Episode Breakdown
0:00 – Introduction to Jeremy Poland & DIY SEO
3:00 – Understanding Backlinks
6:30 – Innovative Backlink Strategies
10:00 – Podcasting as a Backlink Tool
15:00 – Inside the DIY SEO Membership
19:00 – Favorite Marketing Tools
22:00 – YouTube as an SEO Strategy
25:00 – AI for Content Creation
28:00 – Moment of Gratitude
Connect with Jeremy Poland
- NEW Website: https://www.agencyskip.com/
- LinkedIn: https://www.linkedin.com/in/jepoland/
Disclaimer: Some of the links on this page may be affiliate links, meaning I may earn a small commission if you make a purchase. This helps support the podcast at no extra cost to you.
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Jeremy’s backlink strategies are one piece of a bigger SEO picture. For the full framework, check out my guide on SEO tips every woman business owner should master.
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