Empathetic Sales for Solopreneurs
If the word “sales” makes you want to hide under your desk, you’re not alone.
Too many women solopreneurs over 40 have been burned by pushy tactics, so the idea of selling feels… sticky.
My guest today, Darleen Priday, has a refreshingly human approach. She teaches us how to sell without compromising our values—or making people run for the hills.
If you’ve been craving a way to grow your business that actually feels good, this episode is your permission slip.
Meet Darleen Priday
Darleen Priday is the founder of DP Consults and a coach who has built her career around empathetic, relationship-driven sales.
She helps coaches, consultants, and small business owners ditch the outdated scripts and start conversations that lead to real connection—and yes, paying clients.
Darleen’s philosophy is simple: when you listen first and serve genuinely, sales stop being awkward and start being natural.
What You’ll Learn
- Why “don’t be a douche” is Darleen’s golden rule of networking
- How empathetic sales builds trust (and actual revenue)
- The difference between showing up as a problem-solver vs. a product pusher
- Practical ways to talk about your business without feeling like you’re bragging
- Why your story is often your best sales tool
Episode Breakdown
- 0:00 – Darleen’s “don’t be a douche” networking rule
- 6:30 – How empathy became her sales superpower
- 12:45 – Selling without scripts: why conversations matter more than pitches
- 21:10 – The importance of curiosity in building trust
- 33:00 – How to confidently talk about your offers without feeling icky
- 45:15 – Final thoughts on making sales a natural part of your business
Connect with Darleen Priday
- Website: dpconsults.com
- LinkedIn: Darleen Priday on LinkedIn
Disclaimer: Some of the links on this page may be affiliate links, meaning I may earn a small commission if you make a purchase. This helps support the podcast at no extra cost to you.
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