How to Track Your Networking ROI
Most entrepreneurs treat networking like throwing spaghetti at the wall—chatting with anyone, showing up everywhere, and hoping something sticks. But what if you could actually measure whether all those coffee chats and Zoom calls were turning into real business growth? In this episode of Gratitude Geek, Tina Larsson reveals how she transformed networking from guesswork into a predictable, revenue-generating system.
Meet Tina Larrson
Tina Larsson is the CEO and co-founder of The Folson Group, a financial consultancy helping co-op boards and building owners maximize efficiency and cut costs. Known as the “building whisperer” of New York City, she brings her sharp eye for detail and results-driven mindset to everything she does—including networking. By tracking her outreach like a true data scientist, Tina has created a repeatable system that turns conversations into clients and relationships into measurable ROI.
What You’ll Learn
- The exact KPIs Tina tracks to measure networking success
- How to figure out the right number of connections to make each month
- Why podcasts and interviews are powerful multipliers for relationship marketing
- How to turn casual conversations into a steady flow of clients
- Practical tips for building a data-driven networking strategy that actually works
Episode Breakdown
00:00 – Introduction
02:15 – Tina Larsson’s accidental start in networking
06:40 – From random chats to measurable KPIs
12:05 – How many people should you really connect with per month?
18:30 – Using Google Analytics to track relationship ROI
24:50 – Podcasting as a networking multiplier
31:10 – When networking becomes revenue
38:45 – The difference between input and output in marketing
45:20 – Tina’s best advice for micropreneurs
50:00 – Final thoughts & where to find Tina
Connect with Tina Larrson
- Website: The Folson Group
- LinkedIn: https://www.linkedin.com/in/tinalarssonli/
- Book: Living the High Life: How Smart Co-op and Condo Owners Protect Themselves and Their Investment
Disclaimer: Some of the links on this page may be affiliate links, meaning I may earn a small commission if you make a purchase. This helps support the podcast at no extra cost to you.
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