Astrology Based Branding For Solopreneurs
In episode 210 of Gratitude Geek podcast I sit down with brand astrologer Jen Chavez Perdomo to explore astrology based branding for solopreneurs and how cosmic insight can shape a more aligned business. Jen blends fifteen years of marketing with astrology tarot and pendulum work to help entrepreneurs understand their brand and their customers on a deeper energetic level.
Originally aired: February 27, 2024.
This post has been updated and republished as part of rebuilding the Gratitude Geek podcast archive.
Key Takeaways
In this episode, you’ll learn:
- Astrology can guide your brand visuals and voice so your business feels more like you.
- Your business has a birth chart that can reveal how it communicates and where it prospers.
- Mercury retrograde invites us to slow down check our messages and lean into clearer communication.
- Pluto in Aquarius signals a decades long wave of innovation especially in technology and entrepreneurship.
- Energy boundaries and positive focus are essential for manifesting good outcomes in life and business.
Video not loading? Click here to watch on YouTube.
Astrology Based Branding For Authentic Visibility
Astrology based branding starts with your birth chart and asks how your natural energy wants to show up in the world. Jen looks at your moon Venus Mercury and rising sign then uses that information to suggest colors fonts and brand voice that fit who you are not who a template says you should be.
She explains that with astrology she can see “what colors should that person use based on his birth chart” instead of guessing or chasing trends. When those elements click your brand feels like a true extension of you which makes it easier to be visible and consistent.
Your Business Has A Cosmic Birthday
One of my favorite ideas from this conversation is that your business has a birthday and therefore its own birth chart. Jen uses the legal registration date of your company as the business birthday then analyzes that chart to understand its personality and communication style.
She pays special attention to Mercury which she calls “the planet of communication” because it shows how your business wants to talk to people even if you cannot literally hear its voice. She notes that even a fifteen minute difference in time can change the rising sign and shift the whole chart which is why she sometimes plays with possible registration times to find more prosperous energy.
Mercury Retrograde And Clear Communication
We also dig into the infamous Mercury retrograde and what it really means for solopreneurs. Jen reminds us Mercury governs communication and tech so during retrograde “your phone your computer your television the way you communicate with people can be messed up.”
She does not use it as a fear tactic instead she offers practical advice check your messages think before you hit send and choose face to face or voice when the conversation matters. As I share in the episode I prefer seeing someone’s face because “if you can see my face you can tell I’m being snarky.”
Pluto In Aquarius And The Future Of Entrepreneurship
Jen shares that astrologers still work with Pluto and right now Pluto is in Aquarius for about twenty four years. In her view this placement is huge for innovation in technology and communication and we are already feeling it.
We draw a parallel between early aviation and modern AI noting how quickly powerful tools can emerge and how important it is to use them thoughtfully. As I say in the episode “this is the time if you want to create a business or if you want to work on new stuff if you have a new idea.”
Protecting Your Energy And Manifesting Good Outcomes
Another big theme is energy and how it shapes your life and your business. Jen works with pendulums chakra alignment and crystal layouts to detect and clear blocks in areas like money business relationships and self worth. She reminds us that “everything is made out of energy” and that our bodies often know when someone’s energy is not good for us long before our minds catch up.
She encourages us to surround ourselves with people who want help and growth and to lovingly step back when someone chooses to stay stuck even if we care deeply about them. This ties into her belief that 2024 as a year eight numerologically is “when everything comes true” which means our focus on good for ourselves and others really matters.
Meet Brand Astrologer Jen Chavez Perdomo
Jen is a Venezuelan brand astrologer and founder of Black Moon Business Consulting who blends formal astrology training with a long career in marketing. She has been fascinated with holistic tools since childhood and finally decided to pursue astrology seriously after her mother passed away.
Today she supports clients around the world despite the challenges of working from Venezuela where payment systems and ad platforms come with extra hurdles. She relies on networking communities events Instagram Lives and deep relationship building to grow a truly international astrology business.
“With the help of astrology I use the birth chart I do the whole analysis and based on the moon zodiac sign and Venus Mercury rising I go to do the whole analysis based on branding what colors should that person use based on his birth chart.” – Jen Chavez Perdomo
Connect with Jen Chavez Perdomo:
- Website: Jen Chavez Perdomo
- Facebook: https://Facebook.com/astrjenchavezperdomo
- Virtual Business Card: https://beacons.ai/astrjenchavezperdomo
- Book: Business and Brand Astrology: Harnessing the Power of the Stars for Success
Also Mentioned
Disclaimer: Some links may be affiliate links, meaning I may earn a small commission if you choose to purchase. No added cost to you.
Final Thoughts
This conversation stretched my thinking in all the best ways while staying grounded in real solopreneur life. You do not have to know your rising sign or love pendulums to appreciate the core message listen to your energy design a brand that actually fits and stay open to the waves of innovation ahead. When we combine practical strategy with a willingness to explore new tools whether astrological or technological we give our businesses a chance to feel both sustainable and soul aligned.
Continue The Conversation In Gratitude Geek Lab
If this episode sparked ideas about your own astrology based branding or how you want your business to feel I would love to keep the conversation going inside Gratitude Geek Lab. Lab Live is where we experiment with real world strategies for resilient sustainable solopreneur businesses in community with other Gen X women who get it. Bring your chart your questions or just your curiosity and let us workshop your next brave aligned move together at kandasrodarte.com/lab.
Stay Groovy!
Gratitude Geek Podcast is made possible by:
MacKenzie Circle, Goddess Approach, Marketing Podcast Network, HoneyBook, SendOutCards, The Super Patch Co., Riverside.FM, Podmatch
and listeners like you.
Leave a Reply