212: Phillip Stemann on SEO for Small Business Owners over 40

SEO for Small Business

Unlocking the mysteries of search engine optimization doesn’t have to feel like deciphering alien code. In this episode, we dive into SEO for small business with practical advice, proven tools, and easy-to-implement strategies.

Whether you’re a beginner trying to figure out keywords or a seasoned entrepreneur looking to sharpen your digital edge, you’ll find clear takeaways that actually move the needle.

Meet Phillip Stemman

Phillip Stemman is an SEO expert with years of hands-on experience helping small businesses rise above the noise online. He brings a practical, no-nonsense approach to keyword research, website optimization, and content strategy.

In this conversation, Phillip shares not just his professional knowledge, but also his personal journey in digital marketing. One of his key insights: video content is more than just a nice-to-have—it’s a powerful brand-building tool that builds trust and authority.

What You’ll Learn

• How to use Google Search Console for free keyword insights.
• Why Key Search is a budget-friendly alternative to Ahrefs or SEMrush.
• The growing importance of video content in SEO and brand building.
• Evergreen content strategies that keep paying off years later.
• How AI is reshaping SEO and what to expect in the next 5–15 years.
• Why relationship marketing matters just as much as technical SEO.
• Step-by-step ways to optimize your blog posts by analyzing top Google results.
• Tools Phillip recommends, like Frase for content optimization.

Episode Breakdown

• 00:00 – Google Search Console: Why it’s the must-have free SEO tool for keyword insights.
• 00:28 – Key Search: A $17/month alternative to Ahrefs and SEMrush.
• 00:56 – Meet Phillip Stemman: His SEO journey and passion for video content.
• 02:50 – SEO in 2024: Video, brand building, and user experience trends.
• 05:28 – Evergreen Content: Why timeless topics keep working for years.
• 07:40 – Beginner Tips: Keyword research, content optimization, and quality first.
• 09:01 – Ranking Strategy: Match length and structure to top search results.
• 10:15 – Google Search Console Setup: How to install and start using it.
• 16:41 – AI and SEO: Where content creation is heading in 5–15 years.
• 19:24 – Adapting to AI: Featured snippets and generative experiences.
• 21:06 – Virtual Business Cards: Staying visible without a full website.
• 23:18 – Small vs. Large Business: Relationship marketing vs. authority building.
• 25:46 – Platform Diversification: Reduce algorithm risk by spreading out.
• 33:01 – Scaling Marketing: SOPs, outsourcing, and automation tips.
• 38:33 – Content Analysis: Study top results to improve your blog posts.
• 39:02 – Niche Focus: Why solopreneurs win by narrowing their audience.
• 41:40 – Recommended Tools: Google Search Console and Frase for optimization.

Connect with Phillip Stemman

• Website: phillipstemann.com
• LinkedIn: Phillip Stemman
• YouTube: Phillip Stemman

Disclaimer: Some of the links on this page may be affiliate links, meaning I may earn a small commission if you make a purchase. This helps support the podcast at no extra cost to you.

Also Mentioned

These are the SEO tools highlighted in the episode, with quick notes on why they matter:

• Frase – Content optimization powered by AI, helping you create posts aligned with what Google rewards.
• Google Search Console – Free insights into your site’s search performance, keyword rankings, and technical issues.
• Key Search – A budget-friendly keyword research tool that simplifies SEO tasks.
• Ahrefs – Advanced backlink analysis and keyword tracking for businesses ready to scale.
• SEMrush – A comprehensive platform for competitive research, keyword analysis, and site audits.

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Phillip’s practical approach to SEO is exactly the kind of strategy I break down in depth in my guide on SEO tips every woman business owner should master — a must-read before you touch another keyword.