Mindset-Driven Marketing
In episode 236 of the Gratitude Geek Podcast, I chat with Kristin Zhivago about mindset-driven marketing — an approach that starts with truly understanding your customers’ mindset, desires, and concerns.
Kristin shares how this strategy helps businesses connect authentically with their audience, moving beyond surface-level trends to create meaningful marketing that drives revenue.
For small business owners and solopreneurs, this episode offers actionable insights to align your marketing with what your customers actually want and need.
Meet Kristin Zhivago
Kristin Zhivago is the president of Zhivago Partners, a digital marketing agency focused on helping businesses grow through deep customer understanding. She’s the author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy.
With decades of experience coaching CEOs and entrepreneurs, Kristin specializes in decoding the customer buying process. Her expertise in mindset-driven marketing provides essential strategies for businesses looking to build trust and increase sales by speaking their customers’ language.
What You’ll Learn
- How to conduct customer interviews that reveal mindset insights
- Why mindset-driven marketing outperforms trend-chasing
- How to address customer concerns and build loyalty
- Differentiating between customer wants and true needs
- Segmenting customers for targeted marketing
- Leveraging gratitude and relationship-building for growth
- Simplifying technical messaging for your audience
- Using ongoing feedback to improve marketing efforts
Episode Breakdown
00:00 Introduction to mindset-driven marketing
23:27 Customer interview techniques
26:17 Selling based on needs, not wants
46:45 Overview of digital marketing services
47:35 Conducting effective customer interviews
50:08 Importance of diverse news sources
Mentioned
Disclaimer: Some of the links on this page may be affiliate links, meaning I may earn a small commission if you make a purchase. This helps support the podcast at no extra cost to you.
💰 Special Offer for Listeners! Streamline your business with HoneyBook and get 30% off for one year using my referral link.
- Riccar Vacuums: https://www.riccar.com/
- Ground News: http://ground.news
Connect with Kristin Zhivago
- Website: http://zhivagopartners.com
- YouTube: https://youtube.com/@zhivagopartners8372
- Facebook: https://facebook.com/ZhivagoPartners/
- LinkedIn: https://linkedin.com/in/kristinzhivago/
- Roadmap to Revenue: https://amzn.to/3yIg588
Kristin’s gratitude-for-the-whole-journey mindset is one of the 14 expert insights I’ve compiled in my guide to 14 expert tips to master your mindset and grow your business.
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- Leave a review on Apple Podcasts, Spotify or Goodpods
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