Telling Your Business Story on TV
Michelle Rupp shares how telling your business story on TV can transform your visibility and create true community impact. In episode 278 of Gratitude Geek, we chat about how earned media builds trust and how a single TV segment can ripple into long-term growth. Michelle’s journey — including televising her own heart surgery — shows the power of brave storytelling done right.
Meet Michelle Rupp
Michelle Rupp is an Emmy Award-winning journalist and the founder of Memorable Results Media, where she helps small businesses and solopreneurs transform their stories into powerful earned media moments. A heart disease survivor and marathon runner, Michelle believes in using television to create real community impact, not just buzz. Her work empowers women to break barriers, own their narrative, and step boldly into the spotlight.
What You’ll Learn
- How to turn your personal story into a powerful earned media opportunity without paid ads.
- What makes a story truly newsworthy — and how to craft a hook that TV producers can’t resist.
- The surprising long-term benefits of telling your business story on TV for community impact and credibility.
- Strategies to amplify and repurpose your media appearance across social channels for maximum reach.
- Why nurturing relationships with journalists and producers is just as important as landing the first segment.
Episode Breakdown
00:00 Michelle’s Heart Surgery Story
05:05 Women’s Health Conversations
08:44 Helping Businesses Earn Media
12:24 Tailoring Your Media Strategy
13:39 Just Ask for Media Opportunities
27:19 Crafting a Strong Hook
39:25 The Power of Made-in-America
41:19 Amplify on Social Media
42:34 Nurture Media Relationships
48:44 Gratitude & Making It Count
Mentioned
Disclaimer: Some of the links on this page may be affiliate links, meaning I may earn a small commission if you make a purchase. This helps support the podcast at no extra cost to you.
- Wolff Parkinson White Syndrome
- Pelvic Floor Therapy
- Heart Disease Statistics
- Dad, How Do I… on YouTube
- 273: Jake Thomas on Why 99% of Creators Fail on YouTube
- Jack Canfield
- 274: Jason Zygadlo on Personalized Video Strategies for Female Solopreneurs
- SendOutCards Personalized Greeting Card & Gift Service
- 255: Mickie Kennedy talks Earned Media Strategies
- Girl Scout Cookies
- Sci-Fi Book Pod
- LibSyn Podcast Hosting
Wow your clients (and your grandma) — easily send heartfelt cards and thoughtful gifts with SendOutCards.
Connect with Michelle Rupp
- Website: https://www.memorableresultsmedia.com/
- LinkedIn: https://www.linkedin.com/in/michelle-rupp-96ab588
- Instagram: https://www.instagram.com/memorableresultsmedia
- Free Gifts: https://www.memorableresultsmedia.com/free-resources
Support the Show
If this episode brought you value, here’s how you can help:
- Leave a review on Apple Podcasts, Spotify or Goodpods
- Share this episode with a friend who’s rebuilding her business after disruption.
- Want to be a guest? Send me a message on Podmatch.
- Support the podcast financially – every bit helps to keep the mics on.
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