Chasing Joy Is Better Than Chasing Money
If you’ve ever felt trapped in the endless cycle of working harder just to earn more, you’re not alone. Many female solopreneurs and small business owners discover that money doesn’t always deliver the freedom and fulfillment they imagined. In this episode of Gratitude Geek Podcast, Gretchen Schoser shares why joy—not money—became her north star after surviving a personal crisis. Her story is a powerful reminder that building a business rooted in gratitude, wellness, and authenticity leads to growth that actually feels good.
Meet Gretchen Schoser
Gretchen Schoser is the founder of Schoser Talent and Wellness Solutions and co-host of the award-winning podcast Sh!t That Goes On In Our Heads. After navigating her own mental health crisis, Gretchen turned her pain into purpose by helping small business owners lead with gratitude and prioritize wellness. She believes in building businesses that put people first, and she’s on a mission to show entrepreneurs that success is about more than revenue—it’s about living with joy, authenticity, and resilience.
“I was within 20 minutes of taking my life, but I’d had a lot of really horrible things happen in a really short period of time.”
Gretchen Schoser
What You’ll Learn
- Why chasing joy is more sustainable than chasing money
- How to turn personal pain into entrepreneurial purpose
- Practical ways to infuse gratitude into your business strategy
- The role of humor and honesty in building authentic connections
- Tips for reinventing yourself as a solopreneur over 40
Episode Breakdown
00:00 – Intro: Chasing Joy vs. Chasing Money
02:15 – Gretchen Schoser’s Mental Health Journey
07:40 – From Pain to Purpose: Launching Schoser Solutions
12:10 – People-First Leadership for Small Business Owners
18:25 – Gratitude as a Business Growth Strategy
23:50 – Using Humor & Honesty in Podcasting
29:30 – Reinventing Entrepreneurship After Setbacks
35:00 – Wellness Habits for Entrepreneur Success
42:15 – Small Business Hiring & Team-Building Tips
48:20 – Advice for Female Solopreneurs Over 40
53:00 – Final Takeaways: Choosing Joy Every Day
Connect with Gretchen Schoser
- Website: https://schosersolutions.com
- Podcast: https://goesoninourheads.net
Disclaimer: Some of the links on this page may be affiliate links, meaning I may earn a small commission if you make a purchase. This helps support the podcast at no extra cost to you.
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