If you were to toss a coin into the Trevi Fountain in Rome, you might catch a glimpse of Abundantia. She is the minor Roman goddess of abundance and wealth, often depicted bestowing a harvest of wheat and coins from a cornucopia. She is the namesake of Abundantia Advisory, a firm that represents a radical departure from the “finance bro” archetype.
Megan Munsell is the founder of Abundantia Advisory, and she is a walking paradox. She is a CPA and real estate investor who also happens to be an ordained minister in the metaphysics ministry who reads Tarot. By bridging the gap between cold, hard data and spiritual intuition, Munsell offers a unique blueprint for female founders looking to build businesses that are as profitable as they are soul-aligned.
5 Counter-Intuitive Money Lessons
Here are five counter-intuitive money lessons from a spiritual CPA on why the future of business belongs to the “ungovernable.”
- Embrace being “feral and unemployable.”
- Like a snake, sometimes we need to shed our skin.
- Less gross income often means more profit.
- Tarot is a tool for creative genius, not fortune telling.
- Reclaim the legacy of our ancestors.
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Embrace Being “Feral and Unemployable”
For many Gen X and Millennial women, the post-pandemic landscape served as a “Great Awakening.” The corporate “family” culture—a trope often used to squeeze every ounce of soul from employees—was revealed to be hollow. For Munsell, this realization birthed a badge of honor she wears with pride: being “feral and unemployable.”
“During the COVID-19 pandemic, I realized I was feral and unemployable and I would never want to go back to an office again. And so I took advantage of the situations that I found myself in and started my firm.” — Megan Munsell
This “feral” energy isn’t just a reaction to corporate burnout; it is a proactive requirement for innovation. In the age of AI, where technical tasks are becoming automated, the only remaining competitive advantage is our raw humanity. Being “feral” means refusing the stifling corporate mold to explore the questions machines cannot answer: Who am I? What is my purpose? Innovation requires the freedom to be human.
The Agony and Necessity of the Shedding Season
Social media sells the myth that business momentum is a straight, ascending line of monthly sales goals. In reality, momentum often feels like a “shedding season.” Munsell uses the visceral analogy of a snake: in order to grow, it must lose its old skin. It’s an uncomfortable, almost “creepy” process, but it is the only way to expand.
True momentum often involves losing the relationships, visions, or versions of yourself that no longer fit the next stage of your evolution. To navigate this, you must examine your “grip” on your current reality.
The Two Types of Grips:
- The Gently Cupped Hand: When you hold your resources and vision with an open, gentle cup, you maintain the capacity to hold what you have while leaving room for new goodness and unexpected opportunities to enter.
- The Balled Fist: When you clench your fist tightly out of fear or a need for control—much like squeezing sand—the pressure causes the very thing you are trying to keep to pour out between your fingers. A tight grip results in having less.
The “High-Price” Paradox: Less Gross, More Profit
The transition from a “clenched fist” to a “cupped hand” often requires the courage to let go of low-value volume. During the economic downturn of 2008, my furniture business faced a crisis when wholesale orders vanished. We pivoted by tripling our prices and targeting a more affluent direct-to-consumer market.
The result? 2009 was our most profitable year ever. We did $100,000 less in gross revenue but achieved her highest net income to date. Munsell validates this “High-Price Paradox” with modern data. She recently advised a food product company to raise prices by just $5 and shift from monthly to quarterly memberships. This small tweak slashed fulfillment costs and increased revenue with significantly less “push” required.
Price is more than a number; it is a perception of quality. By charging what you are worth, you serve fewer people more deeply and keep more of your hard-earned money.
Tarot as a Tool for “Creative Genius,” Not Fortune Telling
How does a CPA bridge the gap between the hard math of pricing and the soft “woo” of the metaphysical? For Munsell, tools like Tarot are not about “giving your power away” to a deck of cards; they are about professional discernment.
In her upcoming book, The Aligned Entrepreneur’s Guide to Tarot (2027), she presents Tarot as a practical list-making tool to unlock intuition. This isn’t just a “witchy phase”; Munsell even explored this compatibility in her Master’s thesis:
“As a certified public accountant, I am trained to value evidence, structure, documentation, ethics, and careful interpretation of perceived facts… At a first glance, the two worlds I live in seem incompatible. However… both tarot and accounting require interpretation, involve symbols, and can be misused when authority is misplaced. More importantly, both raise important questions about judgment, responsibility, and discernment.” – Megan Munsell
Intuition (the “soft”) provides the confidence needed to make the “hard” decisions—like firing a “money coach” who tells you to stop paying your lawyer, or raising prices when the market is uncertain.
Reclaiming the Legacy of “Ungovernable” Ancestors
The final lesson in the “feral” business model is reclaiming the grit of our lineage. We are often fed a myth of the docile female ancestor who lived at the whim of her husband. History tells a different story of resourceful, “ungovernable” women.
Munsell recounts the story of her own great-grandmother who, after her husband died, briefly placed her children in an orphanage so she could work and save enough money to get them back—refusing to remarry just for financial security. In a legendary display of autonomy, when she did eventually remarry, she made her new husband change his last name because she simply didn’t like it.
These women didn’t have daycares or safety nets in the late 1800s and 1940s; they simply “had to figure out how to do shit.” As a modern founder, you aren’t just building a business; you are reclaiming a lineage of resourceful women who were running grocery stores, saloons, and lakes long before it was trendy.
Meet Megan Munsell
Megan Munsell is the founder of Abundantia Advisory, helping female founders understand money to build profitable businesses. As a CPA, real estate investor, and ordained metaphysics minister, she integrates tarot and astrology with traditional finance for a holistic approach that unlocks creative genius and empowers “feral” small business owners.
Connect with Megan Munsell
- Website: Abundantia Advisory
- Linkedin: @MeganMunsellCPA
- Free Gifts from Megan:
- CFO Pocket Calendar
- Tarot Queen Quiz
- Money Mindset Challenge (free with code GRATITUDEGEEK)
Mentioned
Disclaimer: Some links may be affiliate links, meaning I may earn a small commission if you choose to purchase. No added cost to you.
- The Trevi Fountain
- Dungeons and Dragons
- Moot Court
- Megan’s Metaphysics Reading List
- The Disappearance of the Universe by Gary R. Renard
- A Course in Miracles by Helen Schucman
- Books of Enoch by R.H. Charles
- The Gospel of Thomas by Jean-Yves Leloup
- The Psychic Art of Tarot by Mat Auryn
The Ripple Effect of Abundance
True abundance is a collective shift. When a “good-hearted” small business owner makes more money, they treat their team better, they influence local policy, and they move the needle toward a more human-centered economy.
Munsell’s philosophy suggests that your growth is tied to your ability to stay in gratitude, even during “lean harvest times.” If you are ready to shift from a “clenched fist” to an “open hand,” consider the practical starting point of a 10 Day Money Mindset Activation. It’s a way to begin the shedding process and open the door to your own “abundantia.”
What part of your old business skin are you still holding onto, and what abundance might wait on the other side of shedding it?
Stay Groovy!
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