248: Cathy Nesbitt talks Selling What People Want

Funny Business

In episode 248 of the Gratitude Geek Podcast, I sit down with Cathy Nesbitt, a trailblazer in blending laughter yoga, consumer psychology, and innovative marketing strategies. Cathy shares her journey of turning public resistance into loyal support by understanding what people truly want, all while promoting mental health, sustainability, and wellness.

If you’re a solopreneur or small business owner, Cathy’s story is full of actionable insights to help you grow your business, engage with your audience, and thrive in niche markets. Learn how laughter yoga became a unique business model and how diversification and creative marketing strategies can propel your success.

Meet Cathy Nesbitt

Cathy Nesbitt is a Canadian entrepreneur, educator, and wellness advocate known for her work in sustainability, laughter therapy, and healthy living. She is the founder of Cathy’s Crawly Composters, a business specializing in vermicomposting (composting with worms) to promote environmental sustainability. She later expanded into Cathy’s Sprouters, promoting homegrown sprouts for nutrition, and Cathy’s Laughter Club, where she teaches laughter yoga as a tool for mental and physical well-being.

Through public speaking, workshops, and online education, Cathy shares insights on waste reduction, food security, and the power of laughter for stress relief and business success.

Connect with Cathy Nesbitt

• Cathy’s Crawly Composters: https://www.cathyscomposters.com/
• Cathy’s Sprouters: https://www.cathyssprouters.com/
• Free Online Laughter Club – Cathy’s Chuckle Club: https://www.cathysclub.com/
• Cathy’s YouTube Channel: https://www.youtube.com/c/cathyricknesbitt

Mentions

• McLaughlin Eastshore State Park:  https://www.ebparks.org/parks/mclaughlin-eastshore
• Phytic Acid:  https://www.webmd.com/diet/foods-high-in-phytic-acid 
• Ginger Bug for homemade soda:  https://zerowastechef.com/2015/06/10/ginger-bug/
• Sprouting Bag:  https://amzn.to/4hW3KPs
• Sprouting Jar:  https://amzn.to/3CxGzdW 
• Laughter Yoga:  https://www.laughteryoga.org/
• Radical Remission by Kelly A. Turner: https://amzn.to/3CuEMX9 
• Are you related to a celebrity?  https://www.wikitree.com/

About Gratitude Geek Podcast

Hosted by Kandas Rodarte, Gratitude Geek Podcast is focused on building genuine lasting connections with clients, colleagues, and community while exploring the transformative power of gratitude in personal and professional growth.

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