Back in May, I sat down with Seth Goldstein on his podcast Entrepreneur’s Enigma for a conversation about my favorite topic.
The episode is called “The Surprising Power of Gratitude in Business Growth and Resilience” — and while I’ve talked about gratitude on this show for years, this conversation took a different shape because Seth asked different questions.
He wasn’t asking me to explain my framework. He was asking me to defend it.
In a landscape drowning in hustle culture, aggressive funnels, and “close the sale at all costs” energy — why gratitude? What does it actually do for a business? Is it a strategy or just a vibe?
Gratitude isn’t soft. It’s structural.
When you make genuine relationship-building the center of your marketing — not a nice-to-have, not the last step of your funnel — everything changes about how you show up. You stop performing and start connecting. Your audience feels the difference. So do you.
I’ve been building businesses online since the 1990s. I’ve watched tactics come and go, platforms rise and collapse, and algorithm changes wipe out overnight what it took years to build.
What has never failed me is the investment in real, reciprocal human connection. That’s not a mindset hack. That’s a 30-year pattern.
Resilience isn’t a buzzword for me.
I’ve been living with metastatic breast cancer since 2014. That reality has a way of clarifying what matters.
The business strategies that survived my hardest seasons weren’t the most aggressive ones — they were the ones rooted in relationships that held even when I couldn’t show up at full capacity.
Seth asked me to define resilience in practical terms, not inspirational ones.
To me, resilience is what you’ve already built before you need it.
It’s the audience that stays because they trust you, not just because you were consistent.
It’s the community that shows up for you on the hard days because you showed up for them on the easy ones.
What we covered in the episode:
- Why “anti-bro marketing” is a real strategy, not a reaction
- How gratitude functions as a daily operational practice inside a business (not just a morning journal prompt)
- What three decades of online business teaches you about what actually lasts
- How metastatic breast cancer reshaped the way I make business decisions
Listen to the full episode:
→ The Surprising Power of Gratitude in Business Growth and Resilience — Entrepreneur’s Enigma — available on Spotify, Apple Podcasts, and YouTube.
Stay Groovy!
PS: If gratitude and resilience are themes you want woven into your own business growth, Creator Collab Mixer is where we practice that in community—women creatives gathering monthly to share projects, swap skills, and create visibility together. Grab your invite → https://kandasrodarte.com/mixer
Leave a Reply