Hello, October! Let’s make a plan.

October means I have 2 important items on my agenda:

• Honor Breast Cancer Awareness Month by sharing my personal story.
• Complete 31 days of the October Ultimate Blog Challenge (UBC)

Breast Cancer Awareness Month

October 2025 marks my 11th Pinktober as a patient.

In the early years, I found myself disgusted by the pink-washing of breast cancer by corporations capitalizing on the suffering of the diagnosed.

Pink cleaning supplies, pink beverages, even pink lunch meat packaging seemed to be everywhere.

But pink-washing seems to have paid off, as breast cancer death rates have dropped by 44% since the late 1980s.

Millions of lives have been saved, including mine.

And for that, I am grateful.

Blog Plan for the Month

I am thrilled that many of my Robusta cohort are joining me for the October Ultimate Blog Challenge.

What’s the challenge, you ask? Blog everyday, and support other bloggers with comments and shares.

I’ve been participating for many years.

Each time I participate in the challenge I find myself doubling down on bringing valuable content for you, dear reader.

I have a rough blog post plan for this UBC:

• Resurrect as many breast cancer related stories as possible from the Internet Archive of my hacked former website.
• Share 4 amazing interviews with breast cancer thrivers and wellness experts on Gratitude Geek podcast.
• Compile and share expert commentary from past podcast guests for women business owners faced with breast cancer or any life-altering diagnosis

Are you here from UBC? I can’t wait to read what you’ve been up to! Say hello in the comments.

Stay Groovy!