Kindness Isn’t Weakness—It’s Your Secret to Charging What You’re Worth

The Secret to Charging What You’re Worth

Can we just get real for a minute about money and kindness? For a lot of us, those two don’t seem to play well together. Maybe you’ve been told you’re “too nice” to charge what you deserve, or that if you want to make real money, you have to be pushy or salesy.

I’ve heard all that noise too—and honestly, I don’t buy it.

Over the years, I’ve talked with some amazing guests on Gratitude Geek who show that you can be kind, authentic, and still build a business that pays the bills. In fact, kindness can actually be your secret weapon for charging what you’re worth.

Let’s talk about how that works—and why you don’t have to choose between being generous and being profitable.

Stop Giving Away Your Work for Free (Seriously)

Craig Andrews said something in Episode 183: How to Date Your Clients that stuck with me:

“Stop giving away your stuff for free if you want to make money.”

I get it. It’s tempting to offer free consultations, endless freebies, or lowball your packages because you want to be generous or get people in the door. But generosity without strategy doesn’t pay the bills.

Craig suggests creating offers that feel like a no-brainer for first-timers—something that’s low risk for them but really valuable. That way, you build trust and start earning right away.

You can absolutely serve with kindness—just make sure you’re getting paid, too.

If you want to hear Craig explain it in his own words, check out Episode 183.

Kindness Makes You Memorable (and Profitable)

Jill Lublin has built a career on kindness—and she swears it’s good business.

On Episode 187: Ripple Effect of Kindness, Jill shares how genuine care, gratitude, and generosity don’t make you soft—they make you unforgettable. When you’re kind, people want to talk about you, refer you, and come back for more.

Plus, kindness helps you earn publicity, which is one of the most affordable marketing tools out there.

Kindness isn’t just good for your soul—it’s good for your bottom line.

If that sounds like your kind of business, listen in on Episode 187.

Follow Your Joy and Watch Your Business Grow

Kimberly Mitchell, a Spiritual Joy Guide, has a refreshing take on money and business: joy leads to abundance.

In Episode 280: Joy-Driven Success: How Inner Healing Creates Business Breakthroughs, she encourages focusing on work that lights you up and letting go of what drains you. When you work from a place of joy, your creativity flows and you attract clients who get you—and your rates.

But it’s not just about feeling good. Kimberly also talks about knowing your numbers and setting up systems that support your happiness. Because you can’t expect to manifest money if you don’t feel safe holding it.

Want to hear more? Check out Episode 280.

Money Isn’t Everything—Know What Wealth Means to You

Cam F. Awesome, a 12-time boxing champ, gives us a different perspective on money and success.

In Episode 267: What a 12x Boxing Champion Knows About Self-Talk You Don’t, he talks about how money solves problems but can’t buy happiness. Real wealth comes from living your values and spending consciously.

When you get clear on what matters most, you stop wasting money chasing someone else’s dream.

If that hits home, give Episode 267 a listen.

You Don’t Need Ads—You Need a Story

Michelle Rupp is a pro at helping businesses get noticed by the right people—not just anyone.

On Episode 278: The ONLY Way to Tell Your Business Story on TV (and Get Noticed!), Michelle explains why earned media—like TV spots, podcasts, and articles—does more than get your name out there. It builds trust.

Your story is what makes you memorable. Ads can get attention, but stories create lasting connections.

If you want to grow your business without throwing money at ads, start nurturing your story.

Michelle breaks it down in Episode 278.

Featured

• 183: Craig Andrews on Your Customer Value Journey
• 187: Jill Lublin on Kindness as a Business Strategy
• 280: Kimberley Mitchell on Joy-Driven Success | Healing, Money Mindset, and Business Transformation
• 267: How Positive Self-Talk Made Cam F. Awesome a 12x National Champion
• 278: Michelle Rupp on Telling Your Business Story on TV

🎧 Want More? Listen to the Full Series

This article is part of my Money Mindset series featuring Gratitude Geek podcast guests who’ve cracked the code on rewriting their money stories.

✨ Stream the full playlist on Spotify
🎥 Watch the curated episodes on YouTube

Whether you’re walking the dog or deep in work mode, these episodes will keep your mindset—and your money—moving in the right direction.

So, What’s the Takeaway?

You don’t have to give up kindness to make money. You can be generous and profitable. You can be authentic and build a business that pays the bills.

Kindness isn’t weakness—it’s your secret sauce for charging what you’re worth.

Now, go on—make money and make it matter.

Stay Groovy!