Talking “Lean Marketing” on Biz Book Broadcast with Liz Scully

I’m back on the mic with Liz Scully for my third guest appearance on the Biz Book Broadcast—and this time, we dove into a topic that’s music to my marketing-loving ears: Lean Marketing: More Leads, More Profit, Less Marketing by Allan Dib.

Liz and I unpacked the book’s straight-shooting approach to marketing strategy, and spoiler alert: it’s a gem. If you’ve ever felt overwhelmed trying to “do all the things,” this book—and this episode—is for you.

We also talked about how Lean Marketing picks up where The -1Page Marketing Plan leaves off. That book gives you the plan, but this one gives you the process. Think less stress, more traction.

Have a Listen

What You’ll Learn

• Why Lean Marketing is the “how” that brings your marketing plan to life
• What solopreneurs get wrong when they try to do too much, too fast
• The one system Alan Dib recommends that Kandas thinks every micropreneur should use
• How simplifying your marketing can actually increase your results
• Why Lean Marketing belongs in your business bookshelf next to The One Page Marketing Plan

Resources

Disclaimer: Some of the links below may be affiliate links, meaning I may earn a small commission if you make a purchase. This helps support the podcast at no extra cost to you.

• Allan Dib on Gratitude Geek
• Lean Marketing by Allan Dib
• The 1-Page Marketing Plan by Allan Dib
• Biz Book Broadcast
  • Radical Remission
  • 1-Page Marketing Plan

Final Sip

This third visit to the Biz Book Broadcast felt like a coffee chat with clarity. Lean Marketing cuts through the noise and shows you how to market smart, not hard. It’s the kind of book that meets you where you are—especially if you’re juggling all the hats in your solo business.

If you’re serious about marketing that moves the needle without burning you out, go grab the book. And of course, catch my earlier episodes for more ways to build lasting connections with your clients, colleagues, and community.

Stay groovy,

P.S. If you’re looking for a place to actually implement what you learn in books like Lean Marketing, come check out Robusta, Small Business Percolator—my bi-weekly group coaching program for female solopreneurs. We learn together, brainstorm together, and build marketing systems that feel like you. It’s like having a board of directors who really gets what it’s like to grow a business solo.