My Social Media Self-Care Strategy
I don’t like social media anymore.
Honestly, I’m not sure I really ever did like social media.
However lately, it feels way too negative, and logging in to most platforms completely drains me.
September is Self-Care Awareness Month, and if you’re over 40 and running a business, you know balance is everything.
That’s why having a social media self-care strategy can help.
I do want to show up for my audience, but I don’t want to spend hours scrolling or posting everywhere.
I solved this by talking it out—not just in my head, but with my AI sidekick, River.
Did you know you can talk to your AI and your AI will talk back? I just learned that this week!
Anyhoo, saying the messy thoughts out loud to River helped me sort through the clutter and land on a strategy that felt doable and kind to myself.
One of the biggest changes?
I’m consolidating the multiple Instagram and YouTube profiles I currently poorly attempt to manage.
Now, I am no longer posting to my @Gratitude Geek or @SciFi BookPod Instagram profiles.
Well, I never actually posted to the Sci-Fi BookPod profile. I set it up as a placeholder. Anyhoo, that’s beside the point.
From now on I’m exclusively posting to @kandasrodarte.
I even created a new wallpaper for the Gratitude Geek profile to explain the change.
Yes, I know this is counter-intuitive to social media best practices.
And, multiple accounts drained my energy and made social media feel impossible to manage.
So, I’m not doing it anymore.
Keep It Simple
A shout-out goes to my friend Nina Froriep, a LinkedIn trainer who reminded me that I don’t need to post to a separate LinkedIn business page.
According to Nina, I can post directly to my LinkedIn profile.
Her advice sparked the idea that I could do the same on Instagram and simplify my workflow.
Going forward, I am focusing on four platforms:
- YouTube
- Instagram (@kandasrodarte)
I am putting everything else on the back burner.
Logging into those other platforms made me want to vomit.
Social platforms are designed to keep you scrolling.
Without a social media self-care strategy, it’s easy to let them steal your focus.
Boundaries protect my energy.

Note: Some of the links here are affiliate links, which means I may earn a commission, at no additional cost to you, if you choose to purchase.
Buffer to the Rescue
I use Buffer to streamline my posts and preserve my energy.
I love the simplicity of it. The free plan’s three-platform limit forces me to focus.
I post manually to YouTube anyway, so it doesn’t count against the three.
Plus, since YouTube is a search engine, I need to handle the SEO a bit differently.
A Squat and Sit-Up Side Note
Self-care also means proving you can stick with something.
While untangling my social media mess, I joined a 30-day squat and sit-up challenge.
I’ve been posting daily challenge updates to Instagram.
Well, except for the one day I missed.
Right now, I’m on day 25 with 5 days left.
I’ve already exceeded my goal for the challenge! Go me!
Daily posting reminds me that consistency doesn’t mean “everywhere, all at once.”
It means showing up where I decide to show up.
🎧 Explore the Full Self-Care Series
This article is part of my September Self-Care Awareness Month series, where Gratitude Geek podcast guests share their best tips for balancing business and well-being.
👉 Discover the Full SeriesWhether you’re walking the dog, sipping coffee, or knee-deep in client work, these episodes will keep your energy, focus, and joy moving in the right direction.
Why This Matters
Every solopreneur deserves a social media self-care strategy that protects their well-being while still reaching the right audience.
I streamlined social media to conserve energy, set boundaries, and focus on platforms that feel aligned instead of draining.
The lesson matches what I’m learning with squats and sit-ups: keep it simple. Stay consistent.
Let the process be enough.
If you want to see how working with AI can help you simplify and create momentum, grab my free guide:
8 Bold AI Experiments to Build Momentum in Your Small Business
It gives groovy experiments that help you simplify and focus.
It helps you gain traction without burning out.
Social media changes constantly.
Platforms vanish. Algorithms shift.
I focus my energy on my email list because it’s the one place I own.
If you want to keep connecting with me—without the drama, politics, or algorithm roulette—join my list.
I only send one email per week, pinky swear!
Stay Groovy!


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