AI For Business – Get Better Results with AI

The Secret Weapon That Lets You Compete with Bigger Budgets
(Without Burning Out)

Recorded: October 23, 2025

Stop treating AI like a glorified search engine. In this hands-on session, copywriter and AI specialist Donovan Rittenbach demonstrates how to use AI as your “third brain”—a co-thinking partner that helps you write powerful sales copy, understand your customers at a deeper level, and generate real revenue for your business.

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AI For Business: Write Sales Copy That Actually Converts

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What We Covered

✅ Deep customer research in minutes – How to understand your audience’s pain points using AI-powered research
✅ Writing sales copy that converts – The RACE framework (Relate, Agitate, Challenge, Ease) for persuasive messaging
✅ Claude vs ChatGPT – Why Claude is the “business professional’s choice” and when to use each platform
✅ LinkedIn selling strategy – Crafting headshot photography offers for real estate agents (live example)
✅ The power of great questions – Why the quality of your question matters more than the answer
✅ Move 37 thinking – How to get AI to give you breakthrough insights nobody else is thinking of
✅ Projects feature in Claude – Setting up persistent knowledge bases for specific business needs

About This Session

This wasn’t a lecture—it was a live working session where Donovan took real business challenges from attendees and solved them using AI in real-time.

Example 1: Starting a Tax Preparation Business

When an attendee asked about launching tax services, Donovan demonstrated the complete process:

  1. Market research – Used Claude’s deep research feature to analyze 300+ websites and identify that 38% of millennials report tax stress has brought them to tears, and there’s an actual phobia called “taxophobia”
  2. Pain point identification – Found that small business owners are “terrified of making costly mistakes, overwhelmed by complexity, paralyzed by fear of the IRS”
  3. Headline development – Tested 10 different headlines and refined them to customer language: “What if I’m missing deductions I don’t know about?” and “Small business taxes confusing you? I’ll make it simple.”
  4. Email sequence creation – Built a 52-word punchy email that speaks directly to the audience’s pain
  5. Flyer copy – Created Starbucks-worthy copy: “Get your taxes done right and keep more of your money”

Example 2: Selling Headshot Photography on LinkedIn

For a photographer targeting real estate agents, Donovan showed how to:

  1. Call out the specific audience – “Real estate agents” as the opening words to stop the scroll
  2. Leverage aspirational messaging – “Look like the pro you are” instead of pointing out flaws
  3. Use proof – “Here’s what happens when agents upgrade their headshot: they get noticed more”
  4. Create conversation starters – Short, punchy DMs that invite dialogue rather than pushing sales
  5. Build follow-up sequences – What to say when they respond vs. when they go quiet

Key Frameworks Shared:

The RACE Framework for Copy:

  • Relate – Connect with their current pain
  • Agitate – Amplify the problem they’re facing
  • Challenge – Address the obstacle directly
  • Ease – Show how you make it simple

Why Claude Over ChatGPT:

  • Claude searches 300-400 websites for deep research vs. ChatGPT’s 30
  • Claude is the “ethical AI” with guardrails
  • Better for business professionals who want focused results
  • No horizontal lines that are impossible to remove (copywriter’s pet peeve!)
  • Better copy-paste formatting for saving work

The Power of Context: Instead of asking AI to “write a headline,” Donovan showed how to:

  1. Assign it a role (“You are a professional copywriter”)
  2. Give it context about your business and audience
  3. Do preliminary research to train it
  4. Ask specific questions based on frameworks
  5. Refine conversationally based on what resonates

Move 37 Thinking: Borrowed from the AI that beat the world champion at Go by making a move no human would think of, Donovan demonstrated asking AI to “give me a Move 37” on any problem—essentially requesting a completely unexpected angle that breaks your current framework.

Example: Instead of asking “Why should they care about me?” ask “What do they already care about that I’m interrupting?” This reframe reveals you’re not starting from zero—you’re entering an existing flow of attention.

The Most Important Insight: AI isn’t intelligent. It’s not thinking. It’s connecting dots from a massive database. But that doesn’t make it less useful—it makes it a powerful co-thinking partner when you know how to work with it conversationally.

Resources Mentioned

Key Concepts:

  • Loss Aversion – Cognitive bias where people are more motivated to keep what they have than get what they want
  • Pattern Interrupts – Breaking expected patterns to grab attention
  • Projects in Claude – Persistent knowledge bases (one free project per account)
  • Context Windows – How AI remembers earlier parts of your conversation
  • Third Brain – Computer is your second brain, AI is your third brain

Donovan’s Pro Tips:

  • Save your best AI outputs to Word docs so you can upload them later as instant expertise
  • Use the Projects feature in Claude to maintain context across multiple conversations
  • Think of AI as a collaborator, not a glorified Google
  • The quality of your question determines the quality of your answer
  • Make AI an expert first (through research) before asking it to create
  • Be conversational—refine based on what resonates with you
  • Copy and paste frequently to save valuable outputs
  • Don’t use generic prompts—give role, context, and specificity

What NOT to Do:

  • Don’t insult your audience
  • Don’t be too “bro-y” in business messaging
  • Don’t use copy verbatim without adding your own voice
  • Don’t treat AI like it’s actually intelligent (it’s not, but it’s still useful)
  • Don’t ask it to do everything at once—work step by step

Meet Your Hosts

Kandas Rodarte is a growth coach for women solopreneurs over 40. She hosts the Gratitude Geek Podcast and co-hosts Sci-Fi Book Pod. A metastatic breast cancer thriver with 30+ years of marketing expertise, Kandas believes gratitude is a business strategy that helps women build genuine, lasting connections with clients, colleagues, and community.

Donovan Rittenbach is a serial entrepreneur, copywriting expert, author, speaker, and AI marketing specialist. He’s the founder of My AI Web Guy, dedicated to helping small businesses grow. With 27 years of marketing experience, Donovan specializes in “salesmanship in print”—writing that sells, not just pretty words. He’s the author of Prompt Virtuoso: Secret Techniques to Amplify Your Intelligence and Not Get Hacked by AI. Donovan was also a guest on Sci-Fi Book Pod discussing the novel Children of Time (Episode 9). Connect with him on LinkedIn where he posted content for 1,000 consecutive days. Learn more at donovanrittenbach.com/virtuoso.