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324: Graham Kuhn on How to Use Video Storytelling to Build Trust and Gain Clients
Graham Kuhn shares how video storytelling, authenticity, and human connection can help you build trust, attract the right clients, and market your business in a more natural way.
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Stop Saying “Crushing It”: 5 Anti-Bro Marketing Swaps for Solopreneurs
Tired of business language that sounds like a contact sport? Here are 5 bro-marketing phrases to retire and what to say instead. Because building a business that actually fits your life should never require a war metaphor.
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302: Leslie Smith on Marketing With Meaning Without Being Performative in 2026
Cause marketing can be a powerful growth strategy when it’s rooted in alignment instead of performative gestures. In episode 302 of Gratitude Geek, Kandas Rodarte talks with marketing veteran Leslie Smith about marketing with meaning, storytelling, and practical ways Gen X women solopreneurs can grow their businesses in 2026.
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284: Robert B. Foster on How Sharing Your Story Can Win Clients and Build Confidence
Discover how storytelling in business can build trust, boost confidence, and attract the right clients. Speaker Robert B. Foster shares how to turn your life lessons into your most powerful marketing tool—without hustle culture.
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Freedom from Funnels (Selling with Heart)
Break free from complicated sales funnels and embrace authentic marketing that builds genuine client relationships. Learn how “DigitalACTs” help you connect your way and attract clients with heart this Independence Day.
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278: Michelle Rupp on Telling Your Business Story on TV
Michelle Rupp, Emmy Award-winning journalist, reveals how telling your business story on TV can unlock massive visibility and real community impact. From crafting a strong media hook to nurturing producer relationships, learn why earned media might be your most powerful (and overlooked) business tool.
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Why Title Length Matters for Engagement
Title length significantly influences content performance across various platforms. Short and concise titles improve readability, ensure visibility in search results, and increase click-through rates.
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5 Key Questions to Ask When Determining Your Ideal Client Avatar
Use Allan Dib’s five client avatar questions to finally get clear on who you love to serve, how you help them win, and why your business deserves aligned, high-value clients.
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2025 Hashtag Strategy: Build Connections & Boost Engagement
In 2025, hashtags are evolving from tools for broad reach to key elements for authentic engagement. To thrive, businesses must use hashtags strategically, focus on audience intent, and prioritize quality content. By aligning your posts with relevant hashtags and fostering genuine connections, you’ll build trust and increase discoverability in this shifting landscape.
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255: Mickie Kennedy talks Earned Media Strategies
Learn effective earned media strategies from Mickie Kennedy to boost your small business visibility, credibility, and growth through powerful press releases and storytelling.
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196: Paige Arnof-Fenn on Why She Fired Her $120K Client
Paige Arnof-Fenn, CEO of Mavens & Moguls, shares why she fired a six-figure client who wouldn’t thank her team—and how her “no jerks policy” became the foundation of a thriving 22-year business. If you’ve ever wondered when it’s okay to walk away from revenue, this conversation will give you clarity and permission to build your…
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189: Rachel Allen talks Authenticity in Marketing
Copywriter Rachel Allen shares how authenticity and neuroscience fuel better marketing, plus tips for DIY marketers to connect without chasing trends.
Tag: Attraction Marketing
Attraction marketing strategies designed to help female solopreneurs over 40 magnetize dream clients without feeling pushy or fake. Productivity Coach Kandas Rodarte shares authentic, relationship-based methods that build trust and position you as an expert naturally.