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Posting Zero and My Quiet Exit from Social Media
Eighteen months ago I quietly scaled back my social media usage. Here’s how “posting zero” and digital minimalism help Gen X solopreneurs stay visible without burning out.
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Why Narrowing My Niche Expanded My Podcast Impact
I share how narrowing my podcast niche to Gen X women solopreneurs helped me grow my audience, clarify my message, and build a more sustainable business on a recent episode of Podcasting Unlocked hosted by Alesia Galati.
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316: Julie Marty-Pearson on Why Gen X Women Are Dominating Podcasting (And Whether You Should Start One)
Podcast strategist Julie Marty-Pearson joins Kandas Rodarte for an honest conversation about whether Gen X women solopreneurs should start a podcast in 2026, and what to do instead.
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307: Peter Murphy Lewis on Growth Hacking to Rebuild from Zero after Losing Everything
Growth hacker and filmmaker Peter Murphy Lewis shares how political turmoil in Chile wiped out his business—and the experiment‑driven strategies he used to rebuild from zero, tailored for Gen X women solopreneurs facing disruption.
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302: Leslie Smith on Marketing With Meaning Without Being Performative in 2026
Cause marketing can be a powerful growth strategy when it’s rooted in alignment instead of performative gestures. In episode 302 of Gratitude Geek, Kandas Rodarte talks with marketing veteran Leslie Smith about marketing with meaning, storytelling, and practical ways Gen X women solopreneurs can grow their businesses in 2026.
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Shopify, Wix, or WordPress? A Groovy Guide to Picking the Right Platform to Sell Your Stuff
Discover which platform fits your business best—Shopify, Wix, or WordPress + WooCommerce—in this groovy, no-fluff guide for solopreneurs.
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SEO Tips Every Woman Business Owner Should Master
After interviewing dozens of SEO experts on Gratitude Geek Podcast, I’m sharing the strategies that help seasoned women entrepreneurs get found by the right clients—without the tech overwhelm. These are the visibility tactics that compound over time, working for you while you focus on what matters most.
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289: Alesia Galati Can Make Podcasting Fun, Empowering, and Surprisingly Deep
Learn from Alesia Galati how podcasting can grow your business, boost confidence, and create meaningful connections for seasoned women entrepreneurs.
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284: Robert B. Foster on How Sharing Your Story Can Win Clients and Build Confidence
Discover how storytelling in business can build trust, boost confidence, and attract the right clients. Speaker Robert B. Foster shares how to turn your life lessons into your most powerful marketing tool—without hustle culture.
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The Anti-Sleaze Marketing Method That Actually Works
Forget the cold DMs and salesy scripts. The Law of Reciprocity is your ticket to authentic relationships and sustainable growth. Discover how giving first — with intention and heart — opens the door to deeper community, more referrals, and win-win collaborations.
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Freedom from Funnels (Selling with Heart)
Break free from complicated sales funnels and embrace authentic marketing that builds genuine client relationships. Learn how “DigitalACTs” help you connect your way and attract clients with heart this Independence Day.
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Talking the 1-Page Marketing Plan with Liz Scully of The Biz Book Broadcast
I joined Liz Scully on The Biz Book Broadcast to chat about the 1-Page Marketing Plan by Allan Dib. We laughed, we strategized, and we shared how solopreneurs can use this simple framework to build powerful, profitable marketing—without the fluff.
Tag: Marketing Strategy
Effective marketing strategy tips and frameworks for solopreneurs to plan, position, and grow their business with clarity and confidence.