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Going Viral Is a Lie: 5 Counter-Intuitive Truths About Social Media from Women Creators
In this roundtable, female content creators explore evolving platform definitions, express frustration with shifting algorithms, and share practical audience building strategies. They advocate for search engine optimization and direct outreach over chasing unpredictable algorithmic virality.
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90 Days Off Social Media: Doubling Down on Podcast SEO and Gen X Solopreneur Support
This week, I cancelled my long-time recording platform and kicked off a 90‑day experiment: zero social media promotion for the podcast while I double down on SEO, YouTube community posts, and repurposed tools for Gen X women solopreneurs. Instead of chasing likes, I’m betting on search, real listener behavior, and practical digital minimalism to grow…
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Posting Zero and My Quiet Exit from Social Media
Eighteen months ago I quietly scaled back my social media usage. Here’s how “posting zero” and digital minimalism help Gen X solopreneurs stay visible without burning out.
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325: Karen Yankovich on How Visibility Changes Wealth for Women Solopreneurs
Karen Yankovich joins Kandas to talk about how visibility builds real wealth for women solopreneurs — and why showing up consistently matters more than waiting until you feel ready.
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To Threads or not to Threads. Plus, efficiency through scheduling.
Why I can’t quit the feral social media platform that feels like it was created for Gen X. Plus, upcoming podcasts and live events.
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Self-Care, Social Media, and Squats
Social media used to drain me. Then I simplified, consolidated, and built boundaries with help from my AI sidekick River. Here’s how I chose the four platforms that align with my audience and my self-care, plus why Buffer keeps it all manageable.
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99 Social Media Content Ideas for Growing Your Business (Even If You’re Not a Fan of Social Media)
Not a fan of social media? Me neither—but it still works. Here are 99 creative, connection-focused content ideas to help you grow your business without selling your soul to the algorithm. Use them to show up authentically, stay consistent, and build real relationships online.
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Why Title Length Matters for Engagement
Title length significantly influences content performance across various platforms. Short and concise titles improve readability, ensure visibility in search results, and increase click-through rates.
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Why I’m Moving My Podcast Newsletter to Substack (and Ditching MailChimp)
I’m transitioning my podcast newsletter to Substack and moving away from MailChimp. In this post, I share why content ownership matters, how Substack fits into my workflow, and what you can expect from my new approach to podcasting.
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No-Nonsense Guide to Social Media Image Sizes (2025)
Updated for 2025, this no-nonsense guide to social image sizes is just the facts.
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264: Nate Morse talks LinkedIn Strategies for Solopreneurs
Want to turn LinkedIn connections into paying clients? In episode 264 of the Gratitude Geek Podcast, I chat with LinkedIn strategist Nate Morse about optimizing your profile, building trust, and avoiding the dreaded “pitch slap.” Discover how one solopreneur generated $23,000 in just four months!
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259: Kristof Morrow on Turning Struggles into Success
Award-winning author Kristof Morrow shares insights on self-publishing, TikTok marketing, overcoming adversity, and writing success in this inspiring episode.
