How to Write Better Blog Posts
As part of a 30-day blog challenge, I’m reading dozens of posts each week.
Some are brilliant, others… need editing.
I’ve noticed a few common blogging mistakes that may be losing readers.
And no, they aren’t hiding under your bed. It’s not that easy to find a loyal audience.
However, it is easy to fix your blog posts for readability.
Five Simple Fixes for More Readable Blog Posts
I’ve been blogging for well over 20 years now. Plus, I’ve spent more than a decade interviewing thought-leaders about sales and marketing best practices.
My podcast, Gratitude Geek, consistently ranks at the top of the charts for sales, marketing and entrepreneurship.
Blogging is marketing. I can confidently state that I know a few things about marketing.
So, in the spirit of community and growth, here are a few friendly suggestions for making your blog posts easier to read, and more enjoyable for your audience.
1. Keep ads to a minimum
Monetizing your blog is fair—smart, even. But if your site looks like Times Square on New Year’s Eve, your message gets lost.
Prioritize a clean layout.
A few well-placed ads are fine, but skip the pop-ups, auto-playing videos, and floating sidebars.
2. Use a clear structure
Every post needs a beginning, middle, and end.
Start by telling readers what the post is about. Share your tips or story. Then summarize the takeaway.
Use headers, bullet points, and short paragraphs to guide the reader through your content.
3. Define your terms
Never assume your reader knows what you mean.
Define jargon or niche concepts early.
A simple one-sentence explanation builds trust and keeps readers engaged instead of bouncing over to Google.
4. Prioritize readability
Think: white space, 2-3 sentence paragraphs, subheadings, and lists.
Avoid walls of text. Break things up visually.
Use bold or italics for emphasis—sparingly.
A good rule of thumb? Make your posts easy to skim.
5. Use your voice
People come for the topic, but they stay for your personality.
Be yourself. Write like you speak.
Share examples, humor, or personal stories when it makes sense.
Don’t be afraid to show a little heart.
Final Sip
Blogging is more than just putting words online. It’s about connection.
Keep it clean, clear, and human—and your readers will keep coming back.
I’ve shared my five tips—what would you add to the list? Share your best blogging advice in the comments!
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